I came across this article today and found it to be extremely helpful. Especially for someone like me who has trouble creating hooks. I used these tips in my morning production session and really enjoyed this process and the result of my work. Big props to the people over at www.modernbeats.com for creating “Hit Talk,” a website devoted to answering the question “How do you produce a hit?” Obviously, there is no magic bullet to this but they do a great job of exploring ways to go about it. I will be referencing them a lot in this blog and posting the links to many of their articles that I have found useful.